What You Get:
Getting Started
– Setup the BigQuery environment
– Link Google Analytics 4 and Google BigQuery
– Access the course dataset
– Explore the Google Analytics 4 export schema
– Run your first SQL query
Events & Users
– Understand GA4’s session and user data models
– Sessionize the event data stream in BigQuery
– Group data by users and different user-based dimensions
– Access user properties
– Learn how to unnest data
– Learn about query costs (and optimization)
Engagement & Retention
– Replicate and customize GA4’s sessionization logic
– Use “engagement” as a way to segment data
– Build custom pathing reports to show how users navigate your website
– Build comprehensive event reports and event funnels
– Replicate and customize GA4’s retention model
– Integrate Google BigQuery with Google Data Studio
Monetization & Lifetime Value
– Explore the ecommerce event schema in the GA4 data
– Calculate ecommerce metrics
– Explore how GA4 utilizes “items” in ecommerce events
– Build a comprehensive items funnel report
– Calculate and visualize the lifetime value of users
Advanced Queries
– Learn advanced techniques for working with Google BigQuery and Google Analytics 4
– Craft your own concept of an “engaged session”
– Combine GA4 data with other public datasets
– Flatten the GA4 schema to work with relational databases
– And many more.this section is constantly updated with new content
**File size: 9.70 GB
** After purchase,kindly drop your gmail through chatbox 🙂
** File will be shared through google drive
** All of our courses are guaranteed to deliver with full materials. Anything needed just PM us 😀
** All of the contents are included EXCEPT membership based contents
** Please download ALL the course from google drive, if possible you may request us to remove you after you download the course AS google system will remove our access too due to too many users join the drive.
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OnlyResource
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