What You Get:
Introduction: Welcome!
– A personal note from Dara
– How to get the most out of this course.
Creative Strategy Research
– Why is creative strategy research SO important?
– How to Conduct a Reputation Analysis
– How to Mine Customer Testimonials
– Golden Nugget Reviews: The Secret Sauce to Creative
– How to Analyze Your Competitors’ Creative THE RIGHT WAY
– How to Quickly Analyze Past Performance
– How to Present Your Creative Strategy Research to Your Team
Creative Formats That Convert
– How to Use This Section + Notion Guide
– The 10 Creative Formats to Test First
– 10 UGC Strategies That Convert
– 15 Creatives for Service Businesses, B2B, and Info Products
Consumer Psychology and Messaging That Converts
– Overview
– The 16 Human Desires
– Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
– Copywriting That Converts: Primary Text
The Creative Strategist Toolkit
– The Tools I Use Everyday as a Creative Strategist
How to Build an In-House UGC Team
– Overview
– How to Write a UGC Brief that Results in Winning Creative
– How to Source UGC Creators
– How to Build an In-House UGC Team
The Creative Project Workflow
– An Overview of The Creative Process
– How I Use Trello as My Project Management Tool
– The Creative Roadmap: How to Track Your Creative Pipeline
– How to QA Your Creatives
How to Test Your Creatives
– Naming Conventions (Surprisingly important!)
– How to Make a Creative Testing Framework
– How to Test Creatives (TWO DIFFERENT METHODS!!)
How to Analyze Creatives (Advanced)
– Overview: My Creative Analytics Cheatsheet
– The Key Metrics You Need to Track (and my take on attribution softwares)
– The Reports You Need to Be Running Weekly, Monthly, Quarterly
– How to Lead a Creative Retro with Your Team (Slide deck!)
What’s next?
– Iterations to Make When You Find Winners and Losers
**File size: 4.07 GB
** After purchase,kindly drop your gmail through chatbox 🙂
** File will be shared through google drive
** All of our courses are guaranteed to deliver with full materials. Anything needed just PM us 😀
** All of the contents are included EXCEPT membership based contents
** Please download ALL the course from google drive, if possible you may request us to remove you after you download the course AS google system will remove our access too due to too many users join the drive.
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🥰Official Website: onlyresource.org and onlyresource.online
Sincerely,
OnlyResource
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