Back in the day, I knew nothing about LinkedIn profiles.
Like everyone else, I thought it was pretty much an online CV.
I wrote a few facts about myself, listed my skills & accomplishments, and filled in my work history.
The end result didn’t exactly look amazing, but since I was comparing it to everyone else’s, I thought “It will do”.
Then one cold January morning I hopped on a call with Dina.
The next 45 min changed everything.
We got talking, and she mentioned she was charging $1,407 for writing her clients’ profiles.
I was shocked. “People pay THAT much?”
“Stevan, I’m actually undercharging.
Here’s the catch:
1. People who hire me generate opportunities worth much more than $1,407 through their LinkedIn profiles.
2. 99% of these people can’t verbalise their value & don’t have any idea how to write the profile that brings results.
3. And when I say “results”, I mean successfully converting clients, getting all the juicy job offers, and business opportunities that other people don’t.
THAT’S why they pay.”
Damn. A couple of fair points there.
I was hooked.
Then she let me in on her secret –
“Your LinkedIn profile isn’t your CV, it shouldn’t be written for everybody, and it’s definitely NOT about you.
It’s a targeted Landing Page for your Ideal Audience, and it should be talking about THEM.”
“Huh?”
“Ok, let me be blunt.
Right now, the people who read your profile think you’re nothing special.”
-Not gonna lie, that revelation hurt a little.
“But when they read my clients’ profiles, they say I need that person in my life.”
“Mhm, I see.”
It all made sense, but I had to see it with my own eyes…
The project that made ALL the difference.
Fast forward 6 months, we started working on our first profile together.
The client, Mario, was a Security Manager who aimed high.
Sick and tired of working in warzones, he wanted to secure a Senior position at a Big Corp in Europe.
But there was a problem.
He had the “wrong experience”, and lacked Higher Education – meaning he didn’t meet the basic requirements to get a Senior position in Europe.
On top of that, I knew nothing about Security Management.
It took tons of research & three drafts before we hit the right tone.
Altogether there must’ve been 45 FULL pages of text.
I was dead tired.
But it was the BEST PROFILE I’D EVER SEEN.
Turns out, I wasn’t the only one who thought that way.
Microsoft, Amazon, and Zalando SE also shared my opinion.
So they reached out to Mario.
He went from struggling to find a job, to having three multibillion-dollar companies COMPETE FOR HIM.
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